There may be no universal understanding of creativity. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social, and sustainable development.
Therefore, the United Nations designated 21 April as World Creativity and Innovation Day (WCID). Its purpose is to raise awareness of the role of creativity and innovation in all aspects of human development.
In Sweden we are happy to participate at the Stockholm innovation Day
One of our experiences is that if you should get value out of your intangible assets then you need to foster a culture for innovation and brain training.
Good luck with foster your creativity culture !